History of Campbell’s

In 1869, Ulysses S. Grant was sworn into the Presidency and the last stake was driven into the transcontinental railroad. That same year, two men — a fruit merchant named Joseph Campbell and an icebox manufacturer named Abraham Anderson — shook hands in Camden, New Jersey, to form a business that would one day become …

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History of Callaway Golf

The company was founded in 1982 by former Burlington Industries textile president Ely Callaway. A dynamic leader and famously successful businessman, Mr. Callaway sold his Temecula, CA-based winery for a $9 million profit and found a new business opportunity when he spotted a wooden pitching wedge in a Palm Springs-area golf shop. The club was …

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History of BMC Software

In the late 1970’s, BMC Software founders Scott Boulett, John Moores, and Dan Cloer began a contract programming partnership that operated in and around Houston, Texas. By 1980, the company was incorporated, and officially became BMC Software, Inc. Moores, the company’s first CEO, utilized his experience as a programmer with Shell Oil to improve upon …

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History of Bauer

The owners of Western Shoe Company, the Bauer family, established the Bauer company as it is known today in 1927 in Kitchener, Ontario. Bauer would grow over the years, buying up smaller rivals such as Micron. But in 1994, Nike announced the acquisition of Canstar, the parent company of Bauer. The purchase was completed in …

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History of Yellow Pages

In many countries, the Yellow Pages refers to a telephone directory for businesses organized by the category of product or service. As the name suggests, they are usually printed on yellow paper, as opposed to white pages with non-commercial listings, printed on white paper. With the advent of Internet, the traditional term ‘Yellow Pages’ became …

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History of Wonder Bread

The Taggart Baking Company of Indianapolis was planning to launch its 1.5 pound loaf of bread. But first, the new product needed a name and identity. Vice President Elmer Cline was charged with merchandising development of the new bread loaf. Inspiration struck while Elmer was visiting the International Balloon Race at the Indianapolis Speedway. He …

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