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History of Branding

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History of the NBA

January 7, 2007 by Chris Leave a Comment

From its inception as a league in 1949, the National Basketball Association (NBA) had grown from a small league garnering little interests from the American public to a global juggernaut responsible for making basketball into the fastest growing sport in the world! The history of the NBA is filled with remarkable stories and captivating characters. […]

Filed Under: Company History

History of Lego

January 7, 2007 by Chris Leave a Comment

The Lego Group had humble beginnings in the workshop of Ole Kirk Christiansen, a poor carpenter from Billund, Denmark. His innovative family-owned business would one day grow into one of the most respected toy companies in the world. In 1916, Christiansen purchased a woodworking shop in Billund which had been in business since 1895. He […]

Filed Under: Company History

History of Apple

January 4, 2007 by Chris Leave a Comment

Steven Wozniak and Steven Jobs had been friends in high school. They had both been interested in electronics, and both had been perceived as outsiders. They kept in touch after graduation, and both ended up dropping out of school and getting jobs working for companies in Silicon Valley. (Wozniak for Hewlett-Packard, Jobs for Atari) Wozniak […]

Filed Under: Company History

History of Brother

December 17, 2006 by Chris Leave a Comment

Yasui Sewing Machine Co., a company that sold and repaired sewing machines, was established in 1908 by Kanekichi Yasui, the father of the founders of Brother Industries, Ltd. Masayoshi Yasui, the eldest of ten children, began working and helping his father at the age of nine, thereby acquiring sewing machine repair skills at a very […]

Filed Under: Company History

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