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History of Snapple

Leonard Marsh, Hyman Golden, and Arnold Greenberg created the Snapple brand in 1972[1]. Initially apple soda was the single product offered, leading to the name Snapple. Soon, fruit drinks were introduced to health clubs and the company created the name The Unadulterated Food Corporation, later changing it to The Snapple Beverage Corporation.[2] In 1987, the iced tea flavor was introduced and a year later the company expanded distribution into New England and California with the help of appearances on The Howard Stern Show. Wendy the Snapple Lady was also introduced to the advertising team as a straight-talking, average, American spokesperson. After sales reached into the tens of millions and started quadrupling every year, the original founders sold the company to a Boston investment firm at which point it was taken public.

In 1994, the Snapple Corporation was sold to Quaker Oats, who let go both Howard Stern and Wendy the Snapple Lady, which led to a massive public disapproval and a dramatic decrease in sales. Due to reaction, Quaker Oatmeal sold Snapple to Triarc in 1997, who reintroduced Stern and Wendy.

The company was acquired by Cadbury Schweppes in 2000 and folded into Cadbury Schweppes Americas Beverages in early 2006. In 2006, a limited edition of Snapple named “Snapple Pie” hit stores and Snapple introduced “Snapple White Tea”, “Snapple Green Tea”, and “Snapple Red Tea”.

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