• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
History of Branding

History of Branding

History of Branding

  • Home
  • About
  • How To Brand
  • Contact Us
You are here: Home / Company History / History of MasterCard

History of MasterCard

April 3, 2007 by Chris Leave a Comment

The MasterCard story begins in 1966 when a group of banks created a member-owned association that later became MasterCard. In 1968 the company extended its presence to Mexico, Japan and Europe, marking the start of its commitment to becoming the leading global payments network.

Through the 1980s, MasterCard continued to build on this promise, bringing the advantages of electronic payments to new regions and markets around the globe. MasterCard became the first payment card issued in the People’s Republic of China, and the company also launched Maestro®, the world’s first truly global online debit program, in partnership with Europay International.

The next decade saw electronic payments become even more closely integrated into peoples’ lives, a behavioral shift MasterCard capitalized on by developing new technologies that improved convenience, speed and efficiency. MasterCard also launched the “Priceless” ad campaign, elevating its consumer brand and differentiating the company’s connection to consumers. © 2006 MasterCard

Check Out These Related posts:

  1. History of PayPal
  2. History of Motorola
  3. History of AOL
  4. History of CNN

Filed Under: Company History

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Categories

  • Company History

Recent Posts

  • The History Of Skype
  • History of Burger King
  • History of Ray Ban
  • History of Starbucks
  • History of Gatorade

Copyright © 2021. History Of Branding. All Rights Reserved.

  • Contact Us
  • Privacy Policy
  • Sitemap