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History of Martini

Martini & Rossi is an Italian alcoholic beverage company primarily associated with the Martini brand of vermouth and also with sparkling wine (for example, Asti). It also produces the French vermouth, Noilly Prat.

The company, in one form or another, has been producing products since 1863 (with a vermouth bottling plant in Pessione since the early 1900s). The name Martini & Rossi originated in 1879, when Luigi Rossi and Alessandro Martini were positioned as the remaining directors of the company. In 1922, the company changed its name to Martini, but this name was essentially unavailable in the United States due to the popularity of the Martini cocktail. The company is today owned by Bacardi.

In more recent times, the company has become involved in motor racing sponsorship, under the Martini Racing banner.

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