Quotes on Branding

“If you can, be first. If you can’t be first, create a new category in which you can be first.” – Al Ries & Jack Trout “Consumers build an image [of a brand] as birds build nests. From the scraps and straws they chance upon.” – Jeremy Bullmore “A brand should strive to own a …

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History of ACDSee

Initially incorporated in 1989, ACD Systems Ltd. changed its name on April 28, 1993 as it evolved into a software developer for the nascent CD-ROM cataloguing industry. It was realized that a key technological advantage could be found if ACD developed the fastest software JPEG decoder on the market. After intensive research and development, ACDSee …

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History of ABB

ABB, formerly Asea Brown Boveri, is a multinational corporation headquartered in Zürich, Switzerland, operating mainly in the power and automation technology areas. It operates in around 100 countries, with about 104,000 employees.

History of Tim Horton’s

The first “Tim Horton” opened in 1964 in Hamilton, Ontario. The business was founded by Tim Horton, who played in the National Hockey League from 1949 until his death in a car accident in 1974. He met Ron Joyce soon after he opened the store. In 1965, Joyce’s entrepreneurial spirit and passion had come to …

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History of Gucci

Born in 1881, craftsman’s son Guccio Gucci founded the House of Gucci as a saddlery shop in Florence in 1906. Guccio’s first talent was his craftsmanship in leather goods. He started out selling leather bags to horsemen in the 1920’s and progressed to luxury luggage as his clients graduated from equine transportation to horseless carriages. …

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History of Palm

Pilot was the name of the first generation of personal digital assistants manufactured by Palm Computing in 1996. The first two generations of PDAs from Palm were referred to as . Due to a trademark infringement lawsuit brought by the Pilot Pen Corporation, since 1998 handheld devices from Palm have been known as Palm Connected …

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