History of Hasselblad

Hasselblad is a Swedish manufacturer of high-quality still photography cameras based in Gothenburg, Sweden. The company was established in 1841 as a trading company. In the 1890s, Hasselblad began distributing photographic products from Eastman. The photography branch grew, and during the second world war Victor Hasselblad was commissioned to develop an aerial camera for the …

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History of Johnnie Walker

Originally known as Walker’s Kilmarnock Whisky, the brand is a legacy left by John ‘Johnnie’ Walker after he started to sell whisky in his grocer’s shop in Ayrshire, Scotland. The brand became popular, but it was his son Alexander Walker and grandson Alexander Walker II who were largely responsible for establishing the whisky as a …

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History of Sara Lee

Sara Lee Corporation is an American consumer-goods company based in Illinois. Sara Lee is also the brand name of a number of frozen and packaged foods, often known for the long-running slogan “Nobody doesn’t like Sara Lee”. In 2006, Sara Lee announced a new company wide campaign: “the joy of eating.” The campaign is part …

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History of Seagate

Seagate Technology was originaly the named “Shugart Technology” by Alan Shugart. The first product was the ST-506, the first hard disk to fit the 5.25″ form factor of the Shugart “mini-floppy” drive. The hard disk was a hit, and was later released in a 10-megabyte version, the ST-412. Seagate’s history is filled with dramatic boom …

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History of Baileys

In 1971 Gilbeys of Ireland set out to create a uniquely Irish drink that would embrace two of the country’s finest products: fresh dairy cream and Irish whiskey, and celebrate one of Ireland’s finest traditions – just passing time and chilling out with friends. No one had managed to blend cream and whiskey before and …

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History of Melitta

Melitta Coffee company began in 1908 when a young German housewife changed the way in which coffee was made. Melitta Coffee company founder was Melitta Bentz. She had a revolutionary idea. Why not use paper to filter out unwanted coffee residues? So she punctured the bottom of a brass pot and lined it with blotting …

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