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History of Betty Corcker

In 1921 the Washburn Crosby Company (later named General Mills) invented the character Betty Crocker to personalize letters in response to customers. Betty Crocker’s name and signature soon became a representative for the company’s flour and other “home economics” projects, including a chain of cooking schools throughout the United States that were encouraged to test and demonstrate products and recipes. By 1936 Betty had become so popular they created a face to go along with her signature.

In 1950 the first Betty Crocker cookbook was published and quickly became a staple in American kitchens. Around the same time the logo of a red spoon with her signature appeared on boxed cake mixes. Since then Betty’s name has been used on a wide range of products, and her image has been updated 8 times, most recently in 1996.

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