Sara Lee Corporation is an American consumer-goods company based in Illinois. Sara Lee is also the brand name of a number of frozen and packaged foods, often known for the long-running slogan “Nobody doesn’t like Sara Lee”. In 2006, Sara Lee announced a new company wide campaign: “the joy of eating.” The campaign is part of a restructuring at Sara Lee, that has shown Sara Lee focus its efforts on its core Food & Beverage brands, including its namesake Fresh Bakery, Deli and Sweet Goods Brands.
The company traces its lineage to 1939, when Nathan Cummings acquired C.D. Kenny Company, a wholesale distributor of sugar, coffee and tea in Baltimore, and created Consolidated Foods Corporation. In 1956 the company bought a company known as “Kitchens of Sara Lee”, which became one of the company’s best-known brand names. In 1985 management adopted the brand name as the name of the corporation as a whole.
As of 2004, Sara Lee Corporation has operations in 58 countries; sells food, clothing and household products in nearly 200 nations; and has 150,000 employees worldwide.
Leave a Reply
You must be logged in to post a comment.