• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
History of Branding

History of Branding

History of Branding

  • Home
  • About
  • How To Brand
  • Contact Us
You are here: Home / Company History / History of Sky

History of Sky

March 12, 2007 by Chris Leave a Comment

By 1990 both Rupert Murdoch’s Sky Television and the BSB alliance were beginning to struggle with the burden of massive losses. The collapse of BSB in November 1990 led to a merger, which was in effect a takeover by Sky — quality programming and superior technical quality had been no match for shrewd, aggressive marketing and pragmatic capital expenditure.

The new company was called British Sky Broadcasting (BSkyB) but marketed as Sky, Marco Polo House was sold, BSB’s channels were largely scrapped in favour of Sky’s and the Marco Polo satellites were run down and eventually sold in favour of the Astra system (Marcopolo I in December 1993 to NSAB of Sweden and Marcopolo II in July 1992 to Telenor of Norway. Both companies had already one HS376 in orbit at the time). The merger may have saved Sky financially; despite its popularity, Sky had very few major advertisers to begin with. Acquiring BSB’s healthier advertising contracts and equipment apparently solved the company’s problems.

No related posts.

Filed Under: Company History

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Categories

  • Company History

Recent Posts

  • The History Of Skype
  • History of Burger King
  • History of Ray Ban
  • History of Starbucks
  • History of Gatorade

Copyright © 2021. History Of Branding. All Rights Reserved.

  • Contact Us
  • Privacy Policy
  • Sitemap