1967 – Ralph Lauren establishes the Polo label with an instantly successful line of ties. In direct opposition to the narrow ties and conventional styles of the time, Lauren designs wide, handmade ties using unexpected, flamboyant, opulent materials. The ties quickly become a menswear status item.
A tie was the way a man expressed himself. I believed that men were ready for something new and different. They didnt want to look as if they worked for IBM. A beautiful tie was an expression of quality, taste, style.
Already interested in promoting a lifestyle with his ties, Ralph Lauren names his line after a sport that embodies a world of discreet elegance and classic style: Polo. © 2006 Polo
