• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
History of Branding

History of Branding

History of Branding

  • Home
  • About
  • How To Brand
  • Contact Us
You are here: Home / Company History / History of Mont Blanc

History of Mont Blanc

February 19, 2007 by Chris Leave a Comment

Founded by a Hamburg stationer in 1906, the company began as the Simplo Filler Pen company in 1908 before adopting the Montblanc trademark in 1911.
The company was subsequently acquired by Dunhill and now forms part of the Richemont group. Its sister companies include luxury brands Cartier, Van Cleef and Arpels, Chloe, and Baume et Mercier.
The Mont Blanc Meisterstück 149 with a Longines DolceVita Chronograph.

The trademark most clearly identified with Montblanc is the white stylised six-pointed star with rounded edges, representative of the Mont Blanc snowcap from above, the symbol being adopted in 1913. The number “4810” , the mountain’s metric height, is a commonly recurring theme.
For decades Montblanc rarely deviated far from its flagship Meisterstück line of writing instruments, but in recent years has begun to establish new lines. The Bohème, Scenium and Starwalker ranges are recent additions to Montblanc product-line.

Check Out These Related posts:

  1. History of Volvo
  2. History of New York
  3. History of Old Spice
  4. History of New Line Cinema

Filed Under: Company History

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Categories

  • Company History

Recent Posts

  • The History Of Skype
  • History of Burger King
  • History of Ray Ban
  • History of Starbucks
  • History of Gatorade

Copyright © 2021. History Of Branding. All Rights Reserved.

  • Contact Us
  • Privacy Policy
  • Sitemap