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History of Kellogg’s

Kellogg Company was formed when production of Kellogg’s Corn Flakes® began at W.K. Kellogg’s newly formed Battle Creek Toasted Corn Flakes Company in 1906. The ready-to-eat cereal innovation would change the way people eat breakfast worldwide. W.K. Kellogg’s product innovation and drive for market expansion influences the Kellogg Company and the food industry around the world today.

W.K. Kellogg began worldwide expansion of the company in 1914. By 1938, Kellogg had build plants in England and Australia. After W.K. Kellogg’s death in 1951, Kellogg continued to expand its operations, building plants in Latin America and Asia. In 1958 Tony the Tiger® won a contest over Katy the Kangaroo to become the sole spokes-character for Kellogg’s Frosted Flakes® and a mainstay in American culture.

Breakthrough Kellogg food innovations include breakfast convenience foods like Pop-Tarts® pastries, Eggo® frozen waffles, and Nutri-Grain® bars. Kellogg has established itself as an industry leader with health-conscious, innovative breakfast choices like Special K, All Bran and Product 19 cereals.

Kellogg continued to expand its operations and innovate by acquiring the vegetarian-based food group Worthington Foods in 1999 and the organic-based food group Kashi Company in 2000. Kellogg also acquired snack leader Keebler Foods Company in 2001. A multi-year global relationship with Kellogg and Disney was formed in 2002 to introduce several new cereal and snack food products to the market.

Since 1906, people just like you have come to know Kellogg as a company they can rely on for great-tasting, high-quality foods. With 2005 sales in excess of $10 billion, Kellogg Company is the world’s leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, and meat alternatives.

The Company’s brands include Kellogg’s®, Keebler®, Pop-Tarts®, Eggo®, Cheez-It®, Club®, Nutri-Grain®, Rice Krispies®, All-Bran®, Special K®, Mini-Wheats®, Chips Deluxe®, Sandies®, Morningstar Farms®, Famous Amos®, and Kashi ®. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world.

Kellogg icons such as Tony the Tiger™, Snap! Crackle! Pop!™, Toucan Sam™ and Ernie Keebler ™ are among the most recognized characters in advertising. © 2006 Kellogg’s

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