Hasselblad is a Swedish manufacturer of high-quality still photography cameras based in Gothenburg, Sweden. The company was established in 1841 as a trading company. In the 1890s, Hasselblad began distributing photographic products from Eastman. The photography branch grew, and during the second world war Victor Hasselblad was commissioned to develop an aerial camera for the Royal Swedish Air Force. After the war, camera production changed into civilian cameras. Introduced in 1948, the Hasselblad 1600F was a medium format SLR that became the camera of choice for many professional photographers.
Hasselblad cameras are still widely used by professional and serious amateur photographers. One reason is the superior image quality of 6x6cm size rollfilm over smaller film and digital sensor formats, along with a reputation for long service life.
In August 2004 Hasselblad merged with the Danish company Imacon A/S.
