Clinique, an offshoot of the Estee Lauder Company, was founded in 1968. Its charter, which is somewhat different than most cosmetic companies, is to meet individual skin care needs. Rather than selling a universal solution to all customers regardless of skin type, Clinique, with its unique line of skin care products, seeks to customize its approach to skin care, to the specific individual.
Chemists and dermatologists at Clinique formulated a skin care system, which is based on a 3-Step System of cleansing, toning and moisturizing the skin. The basic assumption behind the Clinique method is the maintenance of hygiene and cleanliness as the foundation of caring for all skin conditions. All Clinique products are allergy tested and many are 100% fragrance free to capture the type of customer who is asking for a helpful program, more than a simple fragrance and cosmetic. As a Clinique customer you will be treated as an individual. After scientifically determining your skin type (which can be accomplished either at a department store cosmetics counter or by careful consumer questioning via survey), you will be presented with a customized program for treatment of your specific challenge. The method takes into account numerous skin types, eye colors, facial and lip types, and other attributes.
