In 1971 Gilbeys of Ireland set out to create a uniquely Irish drink that would embrace two of the country’s finest products: fresh dairy cream and Irish whiskey, and celebrate one of Ireland’s finest traditions – just passing time and chilling out with friends.
No one had managed to blend cream and whiskey before and it took years of patient work, plus a little chocolate and vanilla, to create the truly amazing taste.
Finally, on November 26th 1974 there was an almost magical accident and a new type of drink was born: the cream liqueur. It took real genius to succeed where others had failed and create this unique blend of cream and whiskey – we can’t say how they did it, but we’re very glad they did.
The original Baileys® bottle shape was inspired by the shape and style of the old Irish whiskey crock. Since 1974, the branding and packaging had gradually changed but it was only recently that the bottles underwent a significant redesign. Our new bottle is a twist on the traditional shape and hopefully reflects the modern moods of modern Baileys® drinkers.
Of course, it’s no longer a uniquely Irish tradition for friends to get together and enjoy Baileys® Irish Cream. In fact it’s now the best selling liqueur brand in the world. © 2007 Baileys
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