• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
History of Branding

History of Branding

History of Branding

  • Home
  • About
  • How To Brand
  • Contact Us
You are here: Home / Company History / History of Baileys

History of Baileys

August 27, 2007 by Chris Leave a Comment

In 1971 Gilbeys of Ireland set out to create a uniquely Irish drink that would embrace two of the country’s finest products: fresh dairy cream and Irish whiskey, and celebrate one of Ireland’s finest traditions – just passing time and chilling out with friends.

No one had managed to blend cream and whiskey before and it took years of patient work, plus a little chocolate and vanilla, to create the truly amazing taste.

Finally, on November 26th 1974 there was an almost magical accident and a new type of drink was born: the cream liqueur. It took real genius to succeed where others had failed and create this unique blend of cream and whiskey – we can’t say how they did it, but we’re very glad they did.

The original Baileys® bottle shape was inspired by the shape and style of the old Irish whiskey crock. Since 1974, the branding and packaging had gradually changed – but it was only recently that the bottles underwent a significant redesign. Our new bottle is a twist on the traditional shape and hopefully reflects the modern moods of modern Baileys® drinkers.

Of course, it’s no longer a uniquely Irish tradition for friends to get together and enjoy Baileys® Irish Cream. In fact it’s now the best selling liqueur brand in the world. © 2007 Baileys

No related posts.

Filed Under: Company History

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Categories

  • Company History

Recent Posts

  • The History Of Skype
  • History of Burger King
  • History of Ray Ban
  • History of Starbucks
  • History of Gatorade

Copyright © 2021. History Of Branding. All Rights Reserved.

  • Contact Us
  • Privacy Policy
  • Sitemap