In 1906, at an early age of 25, Guccio Gucci launched a saddlery workshop in Florence called the House of Gucci. He initially began using his skills in leather goods. In the 1920’s, he branched out in full swing and began selling leather bags to horsemen. As the times changed and transportation led to horseless carriages, he moved forward in making leather luggage for his clients. As his business continued to grow, he opened a retail shop on the Via Condotti in Rome in 1938.
He wanted his product to stand out from others, so he made an icon exclusively for Gucci on his new creation of a leather bag with bamboo handles in 1947. In the 1950’s he generated many different leather styles such as shoes, ties, luggage, and handbags with a unique bamboo handle. Additionally, the red striped webbing trademark was designed and introduced.
His family took over the businesses bringing fresh ideas after his death in 1953. They expanded the businesses by placing stores in Paris, Beverly Hills, London, Palm Beach, and Tokyo. The business was striving greater than before, in the 1960’s a few Hollywood stars such as Grace Kelly, Peter Sellers, and Audrey Hepburn promoted the Gucci name as chic. Jackie Kennedy even posed with the Gucci shoulder bag for a great photograph to promote the bag that became known as the Jackie O.
Frida Giannini joined Gucci in 2002 and was selected to be the creative director for women’s custom made accessories in 2005. Additionally, a year later in 2006, she advanced to the creative director adding men’s costumed made attire and the Gucci label to her responsibilities.
During the Gucci’s 90th anniversary celebration in 2011, Gucci and Fiat uncovered their special addition 500 by Gucci that was made known to be available in black or white. The black style detailing feature is shiny chrome with the interior being black and white for a modern look and a lascivious feel. However, the white style has satin chrome detailing with an ivory and black interior creating a softer look.
In 2015, Frida Giannini was replaced by Alessandro Michele, who became the new creative director for Gucci. Alessandro began promoting a sleek and unparalleled image with the slim fitting label’s centered around bold colors and gold-toned detailing. He also continues to carry the brand’s iconic appealing line with a unique fashionable vision. June of 2015 Gucci joined the Resort show club causing the guest to fly in from all around the world just to see their most recent styles of the ready wear collection. In 2016, Alessandro will continue to had added several styles such as the GG pattern and the iconic shoulder bag Jackie.