On February 4th, 1862 Bacardi was founded by Don Facundo Bacardi Masso in Santiago de Cuba. During the 19th century, when rum was thought to be a refined drink and was cheaply made, Facundo was a wine merchant. He started making an attempt to tame rum.
Subsequently, it took a lot of skill methods before he was able to pinpoint the best option.
Then Facundo discovered filtering the rum through charcoal that will remove the impurities and improve the rum. Additionally, the rum was aged in barrels that allowed it to mature the drink. When the rum becomes completed, it becomes clear then is produced into white rum. In 1862, Facundo and his brother Jose started a small distillery. They were able to generate 35 barrels of fermented molasses in their copper and cast iron still daily. The Daiquiri cocktail and the original Cuba Libre is created using Bacardi rum.
During the 1890s, the Bacardi company was having a hard time. Therefore, with the eldest son, Emilio Bacardi, of Facundo being forced to leave Cuba permanently, because he fought, as the enemy of Spain, in the Cuban Independence War. Things changed for Emilio Bacardi, nine years later in 1899, he was appointed Mayor of Santiago de Cuba by Leonard Wood. However, in Santiago, Facundo M. Bacardi, continuous to run the business with Henri Schueg. In Barcelona and New York City they started an international extension of their business. Due to a prohibition, the New York plant was closed soon after it opened. Fortunately, at the time Cuba turns out to be a hotspot for US tourists.
In Santiago, Emilio started a new distillery in the 1920’s. Additionally, the third generation was getting prepared to come into the business, as the Art Deco Bacardi building had become built, in Havana. In the 1930’s Ron Bacardi began a bottling plant in Mexico City, as well as a distillery in Puerto Rico. Bacardi had more than a few court hearings, in regards to the use of their business name, on rum products that were outside of Cuba. Henri Schueg eventually became the leadership of the company and was able to use the family name on production coming from Puerto Rico.
Bacardi won another case that gave them rights to use their name on a Bacardi Cocktail as long as they are using Bacardi rum. Facundo Bacardi invited Americans to visit Cuba to immerse themselves in Bacardi rum and became well recognized.
In 1993, Bacardi bought the Martini & Rossi group that enhanced the company on the amount of brands they have as well as more distribution networks overseas causing the company to expand twice its size. Additionally, they became successful with their new blends of Bombay Sapphire gin, Dewar’s blended scotch whiskey, Grey Goose Vodka and Cazadores 100 % blue agave tequila.
Bacardi manufacturing companies are located, in 16 different countries, around the world. Additionally, they operate 29 production facilities counting manufacturing, distilling and bottling facilities. In 2009, Bacardi attained a triple crown certification and was the only major spirit company to be global certified and recognized its environmental health and safety.
Bacardi’s vision today is so much greater than it was when they first started their business. Bacardi is interested in giving back to the communities that are in their businesses location. Bacardi has been in business a long time and had just celebrated their 150th anniversary in December of 2012. From the beginning, Bacardi has been a family owned business, and currently, the 7th generations are running it today as a vibrant Spirited company. In 2012, Bacardi had welcomed Ed Shirley as their new president and chief executive officer.
The preferred Italian sparkling wine, the martini, reached its 150th anniversary and was celebrated in 2013. Also, during the same year, Bacardi purchased the St. Germain an elderflower liqueur that became a popular spirit brand in the US.
In 2014, Michael J. Dolan became chief executive officer. Bacardi reveals environmental initiative that they called Good Spirited. They are building and maintaining the future with detailed goals in sourcing, packaging, and procedures.
2015 doesn’t only mark Bacardi’s 153rd anniversary of being in the business it also marks the 20th anniversary of the Tangerine launch of flavored rum line. Bacardi bought Angel’s Share Brands Louisville Distilling Co. as well as its Angel’s Envy product. Giving the company the ideal opportunity to market in the bourbon category of the whiskey sector. Furthermore, Bacardi purchases the premium banks rum portfolio counting banks five island rum, banks seven golden age blend, and several limited editions.
In 2016, Bacardi is generating a new distribution network in North America and called it Southern Wine & Spirits of America, Inc, and Glazer’s, Inc. that has endorsed a final agreement to form Southern Glazer’s Wine and Spirits LLC. Therefore, leading to the circulation of the wine and spirits portfolio across the US and Canada.