The Taggart Baking Company of Indianapolis was planning to launch its 1.5 pound loaf of bread. But first, the new product needed a name and identity. Vice President Elmer Cline was charged with merchandising development of the new bread loaf. Inspiration struck while Elmer was visiting the International Balloon Race at the Indianapolis Speedway. He …
Air India is Indias national Airline. Air Indias history can be traced to October 15, 1932. On this day J.R.D. Tata, the father of Civil Aviation in India and founder of Air India, took off from Drigh Road Airport, Karachi, in a tiny, light single-engine de Havilland Puss Moth on his flight to Mumbai via …
The story of Caterpillar Inc. originates in the late 19th century, when Daniel Best and Benjamin Holt experimented with ways to fulfill the promise that steam tractors held for farming. By 1904, these large steam powered tractors had been plowing California fields for 14 years, and occasionally got bogged down in the soft California soil, …
Laura Secord is Canada’s largest and best known chocolatier. In business since 1913, the company sells premium chocolates, ice cream and other types of candies and products at 148 company-owned stores across the country. With more than 400 products, Laura Secord still follows the time-honoured recipes and dedication to quality and excellent customer service as …
In 1853, the California gold rush was in full swing, and everyday items were in short supply. Levi Strauss, a 24-year-old German immigrant, left New York for San Francisco with a small supply of dry goods with the intention of opening a branch of his brother’s New York dry goods business. Shortly after his arrival, …
New Line Cinema was founded in 1967 and is now one of the major American film studios. It is a subsidiary of Time Warner. New Line Cinema operates several divisions, including theatrical distribution, marketing, home video, and a unit specializing in independent film called Picturehouse with fellow Time Warner subsidiary HBO. Unlike other independent studios …
