Quotes on Branding

“If you can, be first. If you can’t be first, create a new category in which you can be first.” – Al Ries & Jack Trout “Consumers build an image [of a brand] as birds build nests. From the scraps and straws they chance upon.” – Jeremy Bullmore “A brand should strive to own a …

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History of ACDSee

Initially incorporated in 1989, ACD Systems Ltd. changed its name on April 28, 1993 as it evolved into a software developer for the nascent CD-ROM cataloguing industry. It was realized that a key technological advantage could be found if ACD developed the fastest software JPEG decoder on the market. After intensive research and development, ACDSee …

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History of ABB

ABB, formerly Asea Brown Boveri, is a multinational corporation headquartered in Zürich, Switzerland, operating mainly in the power and automation technology areas. It operates in around 100 countries, with about 104,000 employees.

History of Tim Horton’s

The first “Tim Horton” opened in 1964 in Hamilton, Ontario. The business was founded by Tim Horton, who played in the National Hockey League from 1949 until his death in a car accident in 1974. He met Ron Joyce soon after he opened the store. In 1965, Joyce’s entrepreneurial spirit and passion had come to …

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History of Gucci

Born in 1881, craftsman’s son Guccio Gucci founded the House of Gucci as a saddlery shop in Florence in 1906. Guccio’s first talent was his craftsmanship in leather goods. He started out selling leather bags to horsemen in the 1920’s and progressed to luxury luggage as his clients graduated from equine transportation to horseless carriages. …

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History of Smart Car

The original idea behind the very short “smart car” is that the vehicle is easy to park. It is short enough to allow it to be parked “nose-in” where a conventionally sized car would have to parallel park. Its length of 2.5m (98.4 in) equals the width of a truck or a regular parking slot, …

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