Advertising Slogans

A&W Root Beer That frosty mug sensation
A-1 Steak Sauce A-1 makes hamburgers taste
like steakburgers
Abbey National  Get the Abbey habit
  Because life’s complicated
enough
Access Credit Card Access takes the waiting
out of wanting
  Makes sensible buying
simple
  Access - Your Flexible
Friend
  Does you does, or does you
don’t take Access?
Acura The True Definition of
Luxury. Yours.
Adelma Mineral Waters Fresh Squeezed Glaciers
  Clearly Canadian Sparkling
Mineral Water in Wild Fruit Flavours
Alba Dry Milk Skim milk does not come
from skinny cows
Alka Seltzer I can’t believe I ate the
whole thing!
  Plop, plop, fizz,
fizz, oh
what a relief it is!
  Try it, you’ll like it
Allinson’s Bread Bread wi’ nowt taken out
Allstate Insurance You’re in good hands with
Allstate
Almaden Grapes, like children,
need love and affection
Alpo Dog Food Doesn’t your dog deserve
ALPO?
American Airlines
Rest, keep warm and drink
liquids
  Doing what we do best
  Fly the American way
American Brands, Inc Tobacco is our middle name
American Coach Lines If man were meant to fly,
God would have lowered the fares
American Express
Charge Card
Don’t leave home without
it
American Home Magazine American Home has
an edifice complex
American Library
Association
A, B, C, D, E, …Your
public library has arranged these in ways that make you
cry, giggle, laugh, love, hate, wonder, ponder and
understand
American Telephone
& Telegraph
Reach out and touch
someone
Amtrak See America at see level
Anadin Nothing acts faster than Anadin
Andrews Liver Salts Andrews for Inner
Cleanliness
Andrex toilet tissue Soft, strong and very long
Apple Computers The Power to Be Your Best
  Think different
Arpege Perfume No bottles to break - just
hearts
  Promise her anything, but
give her Arpege
Charles Atlas You Too Can Have A Body
Like Mine
AT&T Reach out and touch
someone
Automobile Association Courtesy and care
  To our members, we’re the fourth emergency
service
Avis Rental Car
We’re number two. We try
harder
Babycham I’d love a Babycham
Badedas Things happen after a Badedas bath
Bells Scotch Whisky Afore ye go
BMW The ultimate driving
machine
BVD Underwear Next to myself, I like BVD
best
Bank of America Think what we can do for you
Barnum & Bailey
Circus
The Greatest Show on Earth
Bayer Aspirin Bayer works wonders
Beecham’s
Pills
Worth
a guinea a box
  Beecham’s
pills make all the difference
Benetton The United Colors of Benetton
Benson & Hedges Pure Gold
Bic Lighters Flick your Bic
Big Ben Clocks Victory won’t wait for the
nation that’s late
Birds Eye Frozen Foods Come home to Birds Eye
Country
Birds Eye Peas Sweet as the moment when the pod went
‘pop’
Bisto Ahh Bisto! 
Black Velvet Whiskey Feel the Velvet
BMW  The ultimate driving machine
Bonded Tobacco Company Making smoking ‘safe’ for
smokers
Borden Inc If it’s Borden’s, it’s got
to be good
Bounty candy bar Bounty - the taste of
paradise
Bournvita Sleep sweeter, Bournvita
Braniff Airways When you’ve got it, flaunt
it
British Airways The World’s Favorite
Airline
  We’ll
take more care of you
British
Army
Join
the professionals
British
Caledonian Airline
We
never forget you have a choice
British Egg Marketing
Board
Go to work on an egg
  Happiness is egg shaped
  You can rely on the lion
  There is a lion on my egg
  Was there a lion on your
egg this morning?
British Gas  Don’t you just love being
in control?
British Rail Let the train take the
strain
  This is the age of the train
  We’re
getting there
British Telecom Its for Yoo-hoo!
  It’s good to talk
  Make someone happy with a
phone call
Britvic Britvic - simply the best
there is
Bromo-Seltzer If you keep late hours for
Society’s sake, Bromo-Seltzer will cure that headache
Brooke Bond Dividend Tea Spend wisely - save wisely
Brut Aftershave Splash it all over
Brylcreem A little dab’ll do ya
Budweiser Beer When you say Budweiser,
you’ve said it all
  The Genuine Article
  The King of beers
  Where
there’s life, there’s Bud
Buick Today the discriminating
family finds it absolutely necessary to own two or more
motor cars
  Wouldn’t you really rather
have a Buick?
  It makes you feel like the
man you are
  When better automobiles
are built, Buick will build them
Bulova Watches Equal Pay, Equal Time
  The mainspring in a Bulova
is made to last 256 years or 146 leather straps -
whichever comes first
Burger King Have it your way
  We do it your way
  Burger King - the home of
the Whopper
  It takes two hands to hold
a Whopper
Burma Shave Shaving
Cream
So creamy it’s almost
fattening
Burma Sauce The only ‘sauce’ I dare give Father
Busch Beer Head for the mountains
Cadbury’s Cocoa Essence Absolutely pure
Cadbury’s Dairy Milk
Chocolate
Award yourself the CDM
  A glass and a half in
every half pound
Cadbury’s Drinking
Chocolate
Hot chocolate, drinking
chocolate - the late, late drink
Cadbury’s Milk Tray And all because the lady
loves Milk Tray
Cadbury’s Flake Sixpence worth of Heaven
Cadbury’s Fruit and Nut Everyone’s a Cadbury’s
Fruit and Nut Case
Cadbury’s Roses Roses grow on you
Cadbury’s Smash For mash get Smash
Cadbury’s Snack Bridge that gap with
Cadbury’s Snack
Calvin Klein Jeans Nothing comes between me
and my Calvins
Canada Dry Tonics and
Mixers
Emigrate to Canada Dry
(for the sake of your Scotch)
  Drink Canada Dry
Canon See what we mean
Camay Soap You are in a Beauty
Contest Every Day of your Life
  You’ll
look a little lovelier each
day, with fabulous pink Camay
  Perfume
worth 9 guineas an ounce
Campari The first time is never
the best
Campbell’s Condensed
Soup
Soup is good food
  M’m M’m Good
Camp Coffee Ready, aye, ready
  Drink Camp - its the best!
  Don’t be misled!!!
Carling Black Label I bet he drinks Carling
Black Label
Carlsberg Probably the best lager in the World
Carnation Milk Milk from contented cows
Cashmere Bouquet Soap Now they whisper to
her … not about her
Castlemaine XXXX Lager Australians wouldn’t give
a XXXX for anything else
Castrol Motor Oil Castrol - liquid
engineering
Central Park Zoo Come to the Central Park
Zoo Cafeteria. Let the animals watch you eat for a change
Cerebos salt See how it runs! 
Chesterfield
Cigarettes
Blow some my way
Chevrolet See the USA in a Chevrolet
  The road isn’t built that
can make it breathe hard!
  Eye it - try it - buy
it! 
Chivas Regal Scotch Isn’t that a lot for a
bottle of Scotch? Yes
  Are your friends living
beyond your means?
Cinzano If enough people would
stop smoking and start drinking, we could get out of
ashtrays and into vermouth
  The bright lights taste
Cisco Empowering the Internet
Generation
Clairol Hair Colouring Does she or doesn’t she?
  If I’ve only one life, let
me live it as a blonde!
Club Med Resorts Vacation is a world where
there are no locks on the doors or the mind or the body
Coal Board Come home to a real fire
Colgate Toothpaste
It cleans your breath
while it cleans your teeth
Colgate Toothpaste
The Colgate ring of
confidence
Colman’s Mustard C’mon Colman’s, light my
fire
Comfort fabric conditioner Softness is a thing called Comfort
Commercial
Union
We
won’t make a drama out of a crisis
Compaq Has it changed your life
yet?
  Menthol-Fresh, cool,
clean, Consulate
  Cool, Fresh, Consulate
Co-op
You
can always get it at the Co-op
Courage Beer It’s what your right arm’s
for
  Take Courage
Courier Express Courier Express. Today’s
delivery problems solved tomorrow
Cow & Gate Milk
Food
Babies love it
Crisco Vegetable
Shortening
Cooks who know trust
Crisco
Croft Original Sherry One instinctively knows when something is
right
Cunard Steamship
Company
Getting there is half the
fun
Cutty Sark Whisky
Don’t give up the ship
Dacron Fabric America lives in Dacron
Daily Mirror Forward with the People
  Forward with Britain
  Biggest daily sale on
Earth
Danish Bacon Good bacon has Danish
written all over it
De Beer Consolidated
Mines
Diamonds are forever …
Delta Airlines You’ll love the way we fly
  Ready when you are
Del Monte The man from Del Monte
says yes
Demon Internet Ltd The internet for a tenner
a month
Dewar’s Scotch Whisky It never varies
DHL We keep your promises
Dial Soap Aren’t you glad you 

use Dial? Don’t you wish everybody did?

  People who like people like Dial
Dilly Beans If your friendly
neighborhood grocer doesn’t have a jar -knock something
off a shelf on the way out
Dockers One leg at a time
Dr Pepper Be a Pepper!
  Good for Life!
Domestos Bleach Domestos kills all known
germs (in one hour)
  Domestos kills ninety-nine
per cent of all known germs
  Domestos kills all known
germs - Dead! 
Double Diamond I’m only here for the beer
  A Double Diamond works
wonders
Dunlop Tyres Fit Dunlop and be
satisfied
Durex Condoms Crowdstopper
Eastern Airlines Fly now. Shovel later
  We
have to earn our wings every day
Elizabeth Arden 167 days of foggy, foggy
dew can’t claim all the credit for beautiful English
complexions
  Elizabeth Arden is real
Encyclopaedia
Britannica
Dick and Jane is
dead
Energizer Batteries It keeps going, and going,
and going….
Ericsson Make yourself heard
Esso The Esso sign means happy
motoring
  Happiness is a
quick-starting car
Esso Put a Tiger in Your Tank
Fairy Washing Up Liquid Now hands that do dishes
can feel soft as your face
  For hands that do dishes
Federal Express When there’s no tomorrow
Financial Times Newspaper No F.T. …. No Comment
Firestone
Tyres
Where
the rubber meets the road
Florida Citrus
Commission
A day without orange juice
is like a day without sunshine
Ford Ford has a better idea
  Quality is Job 1
  Twas the night before
Christmas - the children were dreaming of a Ford in their
future - smart, swanky and gleaming
  Everything We Do is Driven
By You
Four Roses Whiskey America’s most gifted
whiskey
Friends of Animals Extinct is forever
Friends of the Earth Think globally, act locally
Gateway 2000 You got a friend in the
business
General Electric Progress is our most
important product
  We bring good things to
life
Gillette The best a man can get
Gillette safety razor Shave Yourself
Golden Flake Potato
Chips
Starch
Free As A Chip Can Be
  Always
Good, All Ways
  For
Goodness Sake, Eat Golden Flake
  Great
Pair, Says the Bear
  Gobble
Golden Flake
  Golden
Flake…. With Southern Fried Crunch
  Good As
Gold
  The Good
Gets Better With Golden Flake
  The
Favorite Chip of The S.E.C.
  One Taste
And Your Stuck On Golden Flake
  The
Crispiest Chip In The South
  Golden
Flake…It’s Where You Find The Flavor
Goodyear Tyres The best tyres in the
world have Goodyear written all over them
  I’m convinced the Goodyear
Grand Prix-S is a major contribution to road safety
  Out front. Pulling away.
Gordon’s Gin No wonder the English have
kept cool for 192 years
  It’s got to be
Gordon’s 
Grape-Nuts Flakes
Cereal
Roar, Boys, Roar, It
tastes like more, What a flavor, Zippity-zow - its grand
- and HOW
Guinness I feel like a Guinness - I
wish you were
  Guinness is Good for You
  My Goodness. My Guinness
  Guinness gives you
strength
  Not everything in black
and white makes sense
  Pure genius
Haig Whiskey Don’t be vague - ask for
Haig
Hai Karate Aftershave Be careful how you use it!
Harp Lager Harp puts out the fire
Harpic Lavatory Cleaner Cleans round the bend
Harrods Everything London
  Harrods for everything
  Harrods serves the World
  Enter a different World
Heineken Heineken. Refreshes the
parts other beers cannot reach
Heinz Heinz 57 Varieties
Heinz Baked Beans Beanz Meanz Heinz
Hellman’s Mayonnaise Bring out the Hellman’s
and bring out the best
  Wouldn’t you rather be
Hemeling?
Hershey’s Chocolate
Candybars
There’s a smile in every
Hershey Bar
Hewlett Packard Expanding Possibilities
Homepride Flour Graded grains make finer
flour
Honda Civic Better gas mileage. A
Civic responsibility
Honda Motorcycles You meet the nicest people
on a Honda
Hoover Vacuum Cleaner It beats as it sweeps as
it cleans
Hyundai Prepare to want one
IBM Computers help people help
people
  Solutions for a small
planet
Independent Newspaper It is. Are you?
Intel Intel inside
Jaguar Don’t dream it. Drive it!
  Grace…. space… pace
Jell-O Gelatin Dessert It sits as lightly on a
heavy meal as it does on your conscience
  The King and Queen Might
Eat Thereof and Noblemen Besides
  If all the world were
Jell-O, And whipped cream filled the sea, Then the only
spoon from here to the moon Would have to belong to me
  America’s most famous
dessert
Jockey Shorts What the well-dressed man
is wearing this year
  Look your best while you
wear our least
  The best seat in the house
Johnny Walker Black
Whiskey
If you want to impress
someone, put him on your Black list
  Honor thy self
  Born 1820 - Still going
strong
Kellogg Company The best to you each
morning
Kellogg’s Rice Krispies Snap! Crackle! Pop!
Kellogg’s Sugar Frosted Flakes They’re G-r-reat!
Kentucky Fried Chicken Buy a bucket of chicken
and have a barrel of fun
  Finger-lickin’ good
  Real goodness from
Kentucky Fried Chicken
  Corn and cluck for a buck
Kiwi Shoe Polish When your shoes shine, so
do you
Kleenex Tissues Don’t put a cold in your
pocket! - Use Kleenex Tissues
KLM The reliable airline
Kodak Cameras and
Films
America’s storyteller
  You
press the button - we do the rest
  If
it isn’t an Eastman, it isn’t a Kodak
Lay’s Potato Chips Betcha can’t eat just one
Levi’s Jeans Have you ever had a bad
time in Levi’s?
  Quality never goes out of style
Life Savers Candy Gee, I wish I had a nickel
Lipton Tea Lipton’s gets into more
hot water than anything
Listerine Mouthwash Often a bridesmaid - but
never a bride. 
  Even your best friends
won’t tell you
  Her Honeymoon - and it should have been
mine!
  The taste you love to hate (twice a day)
  Stops halitosis! 
Lockheed Aircraft Air Power is Peace Power -
Lockheed
Lucent Technologies We make things that make
communications work
M&Ms Candy The milk chocolate melts
in your mouth - not in your hand
Maidenform I dreamed I stopped
traffic in my Maidenform bra
  I dreamed I went shopping
in my Maidenform bra
Maltesers Chocolates with the less
fattening centres
Marcus Valley Pickles At last. A pickle that
bites back
Marlboro Cigarettes Come to Marlboro Country
  Come to where the flavor
is
Mars A Mars a day helps you
work, rest and play
  Now… There is only one
Mars
  Mars are
Marvelous
Martini The right one
  Any time, any place, any where
Mary Quant Make-up to make love in
Matchbox We sell more cars than
Ford, Chrysler, Chevrolet, and Buick combined
Max Factor Cosmetics To bring the wolves out -
Riding Hood Red
Maxwell House Coffee Good to the last drop
  Taste as good as it smells
Maytag Appliances Our repairmen are the
loneliest guys in town
McDonald’s You deserve a break today
  Two all-beef patties,
special sauce, lettuce, cheese, pickles, onions on a
sesame seed bun
  One in a billion
  Billions and billions
served
Meow Mix
Cat food
Tastes so good cats ask
for it by name
Mexican Brewery The beer that made
Milwaukee jealous …
Microsoft Where do you want to go
today?
Midland Bank Come and talk to the
listening bank
  Together we make a great
team
Miller Beer No matter what
what’s-his-name says, I’m the prettiest and Lite’s the
greatest
Milky Way The sweet you can eat between meals
(without ruining your appetite)
Mohara Suits Only 1 out of 25 men is
color blind. The other 24 just dress that way
Morton
Salt
When
it rains, it pours
Mum Deodorant Has your girl turned into
a refrigerator? If her air is arctic, try … MUM
Murray Mints Too-Good-To-Hurry-Mints
Muzak Corporation Music is art. Muzak is
science
National Airlines I’m Margie. Fly me
National Lottery It could be YOU
Milk Marketing Board
Drinka pinta milka day
  Drink more milk
  Full of natural goodness
  Is your man getting
enough?
  Milk’s Gotta Lotta Bottle
  Watch out there’s a Humphrey about
Mr Kipling Cakes Mr Kipling does make exceedingly
good cakes
NEC Just imagine
Nestlé Have a Break. Have a Kit
Kat
New York State Lottery Play it again, Sam
New York Times All the news that’s fit to
print
NYSE The world puts its stock
in us
Nike Shoes If it feels good then just
do it
9 Lives Cat Food The cat who doesn’t act
finicky soon loses control of his owner
Old Spice The thrill of Roses Spiced
with excitement Speaking of love
Omo washing powder Omo adds brightness to whiteness
Orange mobile phones The future’s bright, the
future’s Orange
Opal Fruits Opal Fruits - made to make your mouth
water
Orlon Fabric Dancing pleats that won’t
sit out
Oxo Oxo gives a meal man-appeal
PAL dog food Prolongs Active Life
Palmolive Soap Keep that schoolgirl
complexion
Pampers Give your baby something
you never had as a baby. A drier bottom
Pan-American Coffee
Bureau
Good coffee is like
friendship: rich and warm and strong
Pan-Am World Airways Live today. Tomorrow will
cost more
Panasonic Just slightly ahead of our
time
Paul Masson Wines We will sell no wine
before its time
Pearline washing powder Pearline keeps white things white and
bright women bright
Pears’ Soap Cleanliness is next to
Godliness
  Good Morning! Have you
used Pears’ soap?
  How do you spell soap? Why
P-E-A-R-S, of course
  Preparing to be a beautiful lady
  Since when I have used no other
Pedigree Chum
Dog food
Top breeders recommend it
Penguin Biscuits P-P-P-Pick up a Penguin
Pepsodent Toothpaste You’ll wonder where the
yellow went when you brush your teeth with Pepsodent
  So much more to enjoy
Phillips Let’s make things better
  Simply years ahead
Phyllosan Phyllosan fortifies the over-forties
Pickford’s Removals We carry everything
Pillsbury Foods Nothin’ says lovin’ like
somethin’ from the oven
Pinkerton’s
Detective Agency
We
never sleep
Pontiac We are driving excitement
Post Office Someone, somewhere, wants a letter from
you
John Player & Sons Player’s Please
Pulsar Watches Accuracy to seconds a
month
Qualcast It’s a lot less bovver
than a Hover
Quaker Oats Does it make sense to jump
out of a warm bed into a cold cereal?
Quaker Puffed Wheat
Cereal
The cereal that’s shot
from guns!
Qwest Ride the light
Radio Caroline The station of the nation
Radio Luxembourg The station of the stars
Raid Raid
kills bugs dead
Ralston Purina Pet
Food
All you add is love
Red Cross The greatest tragedy is
indifference
Rolls Royce At sixty miles an hour the
loudest noise in the new Rolls-Royce comes from the
electric clock
Rowntree’s Fruit Gums Don’t forget the fruit
gums, Mum
Safeway Supermarkets Everything you want from a
store and a little bit more
Sara Lee Food Products Nobody doesn’t like …
Sara Lee
Schlitz Beer Schlitz … the beer that
made Milwaukee famous
Schweppes
mixer drinks
Schhh
- you know who
  What
is the secret of Schhh
  Schweppervescence
lasts the whole drink through
  Tonic
water by you know who
Seagram’s Gin Dryest gin in town. Ask
any Martini
7-Up Takes the ‘ouch’ out of
grouch
  Freshen-up with 7-Up
  Bring on the real 

Thirst-Quencher!

  The un-cola
Shell Oil Company
A child is an island of
curiosity surrounded by a sea of question marks
  Go well - go Shell
  Keep going well - keep
going Shell
  That’s Shell - that was! 
  You
can be sure of Shell
Shredded Wheat Cereal
Bet you can’t eat three
Smarties Wot
a lot I got
Society of American Florists Say it with flowers
Sprite Obey Your Thirst
Squib drug products The priceless ingredient of every product
is the honor and integrity of its maker
  For years we’ve been making our products
as if lives depend on them 
Stetson Step out with a Stetson
Stork Margarine Can you tell Stork from
butter?
Subaru The beauty of all wheel
drive
Sunday Times Sunday isn’t Sunday without the Sunday
Times
  The Sunday Times is the Sunday
papers
Sun Microsystems We put the . in dot.com
Surf Washing Powder Hold it up to the light,
not a stain and shining light
Syquest Apparently space isn’t the
final frontier
Taco Bell Restaurants Head for the Border
Tate & Lyle Out of sweetness came forth strength
Tesco Supermarkets Every little helps
Tetley’s tea Tetley make tea-bags make tea
Texaco
Fuel
You
can trust your car to the man who wears the star
3M Scotch Tape Christmas is a time to
believe in things you can’t see
Tide Washing Powder If it’s got to be clean,
it’s got to be Tide
  Tide’s in, dirt’s out
The Times Top people take the Times
  When The Times speaks, the World listens
  Have
you ever wished you were better informed?
Tizer Drink Tizer, the appetizer
Toohey’s beer How do you feel? I feel
like a Toohey’s 
Toshiba ‘Ello, Tosh, Got as
Toshiba?
Toyota I love what you do for me
- Toyota!
  Oh what a feeling
Trans World Airways Sight for Soaring Eyes
  You’re
going to like us
  Up,
up and away with TWA
Triumph Lingerie Triumph has the bra for the way you are
United Airlines Fly the friendly skies of
United
United Biscuits P..P..Pick up a Penguin
UPS Moving at the speed of
business
United States Army Be all that you can be
  Some of our best men are
women
UUNET The Internet at Work
Visa Credit Card Visa - It’s everywhere you
want to be
Vogue Magazine Vogue - [for] the
overwhelming minority
  If it wasn’t in VOGUE It
wasn’t in vogue
Volkswagen Relieves gas pains
  While in Europe, pick up
an ugly European
  Ugly is only skin-deep
  If gas pains persist, try
Volkswagen
  Small wonder
Wagon Wheels It’s so big, you’ve gotta
grin to get it in
Wall Street Journal The daily diary of the
American dream
Weetabix Have
you had your Weetabix
  Withabix,
withoutabix
Wheaties Cereal Breakfast of Champions
Whiskas Cat Food Eight out of ten cats
prefer it
Wilkinson
Sword
Wilkinson
Sword - the World’s finest blade
Wonderbra Hello boys
  The one and only Wonderbra
Woolwich
Building Society
We’re
with the Woolwich
Woolworths Nothing over sixpence
  The
wonder of Woolworths
Xerox The document company
Yellow Pages Let your fingers do the
walking
  Want to reach 8 out of 10
adults - walk this way. 
Zest Soap You’re not fully clean
until you’re Zestfully clean

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