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A History of Gatorade

Unlike the popular myth, the University of Florida didn’t actually invent the famous sports drink Gatorade, but they are the reason behind the name. History has become twisted in a fun legend and caused most people to believe a fun story that isn’t quite the truth. This legendary company has been around since the mid 60’s and has its ties to the University of Florida, but it has its own history that actually begins with Florida State University.

Foto by Jeff Taylor (Flickr: SAM_0118) [CC BY-SA 2.0 (http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons

Dr. R.A. Johnson, the Florida State University football team’s physician, created his own sports drink he titled Seminole Firewater. The drink consisted of a blend of sugar, salts, and lime flavoring and served to help keep the football players better hydrated and reduce cramping. During an annual seminar in 1964 that was attended by physicians and athletic trainers, word of his mystery drink got out. A representative of the University of Florida heard what it was and learned that it’s success was due to sodium and potassium in the drink replenishing what players lost from sweat during practices and games. He returned to Gainesville and began testing the drink on University of Florida players where it met immediate success. The drink was dubbed Gatorade after the University’s mascot, the Florida Gators. The drink was patented in 1967.

In 1969, Florida Gators coach Ray Graves noticed his opponents, Kansas City Chiefs, were suffering from some serious side effects after training in the blistering Missouri sun. He was quick to offer some advice, telling them how Gatorade was able to combat all those side effects. The team gave it a try and immediately noticed a difference. They went on to keep the sports drink on their sidelines through the entire football season and went on to win that years Super Bowl against the Minnesota Vikings. As the years went on, word spread about this popular sports drink and it to soon began taking a seat on the sidelines to more and more NFL teams. Finally, in 1983, the drink received the honor of becoming the official sports drink of the NFL.

Almost two decades after the discovery of the popular sports drink, Barrington, Illinois became the home to the Gatorade Sports Science Institute. This research center studies areas of exercise, hydration, sports nutrition, advanced testing for athletes, as well as the home of Gatorade development and testing. Due to its success and constant research and development, the drink went on to become the official sports drink of the NBA, AVP, PGA, MLB, Major League Soccer, as well as other professional organizations and teams. In 2001, after it was determined that race car drivers were suffering from dehydrations, Gatorade and the GSSI began working with auto racing organizations to develop a drink that could take the 130 degree heat in the cars on the course. The end result was GIDS, Gatorade In-car Drinking System, which is now a mandatory part of racing equipment.

As for the future, Gatorade and GSSI will continue studying and researching ways to help athletes improve their performances while achieving proper hydration and nutrition. Weather it’s new flavors, new drinks, or the sharing of scientific research, the company continues to work hard to further their mission to allow athletes to always preform at their best.

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History of Starbucks

In 1971, Starbucks started out as a local coffee roasting facility at Pike Place Market becoming their core business. In 1982, things began to change when Howard Schulz became a part of the company. He joined the company as the new marketing executive. Schulz immediately started marketing Starbucks with the local cafes, upscale restaurants, and hotels encouraging them to purchase their coffee.

A year later Schulz traveled through Italy getting intrigued with the Espresso and Cappuccino at an Italian coffee bar. Therefore, giving him a great idea for Starbucks that gave them a new turning point in their business. Schulz then went back to Starbuck to persuade them to open a coffee bar. In 1985, Starbucks opened their very own coffee bar in Seattle with an Italian name II Giornale that became successful.

In 1987, Schulz realized how successful Starbucks could become, so he purchased the company with a few local investors. Therefore, opening Starbucks to an extensive amount of possibilities. Schulz began to expand cafes in Chicago, Vancouver, and Canada totaling 17 new Starbucks cafes. Schulz continued to open more cafés across the world. In 2001, they opened their first café in Zurich and Switzerland giving them 8,000 cafes throughout 30 countries.

In 2002, they established a Starbucks Coffee Trading Company in Lausanne, Switzerland. They opened stores in Germany, Greece, Indonesia, Mexico, Oman, Puerto Rico and Spain giving them a total of 5,886 stores. This year they also placed free internet access in their stores for their customers. In 2006, Starbucks opened stores in Brazil and Egypt moving them to a total of 12,440 stores. Additionally, they began using recycled fiber paper beverage cups.

During their 40th anniversary, Starbucks launched their first annual global month of service in 2011. Additionally, they opened their first community stores in Harlem and Crenshaw neighborhoods. During this year they also launched stores in Guatemala, Curacao and Morocco totaling their store count to 17,003.

In 2013, Starbucks opened stores in Vietnam and Monaco. Starbucks CEO Howard Schulz reinforces the companies support in commitment to marriage equality at their annual shareholders meeting. In 2015, Starbucks launched their new cold brewed ice coffee and fresh handmade smoothies. Schulz is committed to creating jobs and hiring 10,000 youths by 2018. Additionally, he has expanded Starbucks college achievement plan to offer full tuition coverage up to 4 years of an undergraduate degree. Starbucks is committed to 25,000 partners graduating by 2025.

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THE HISTORY OF BURGER KING

The burger company was founded by David Edgerton and James Mclamore in the year 1954 when they saw the need to expand the stores that were started by Keith Kramer and the wife’s uncle in Jacksonville. By 1967, they were already the second best selling company after the McDonalds, which came first. The history of burger king is one that brought forth the business of fast foods that are currently one of the best selling enterprises in the world. They became the first people to offer the dining room which also brought more customers into their business. By 1957 they had expanded their business and were already including the whopper which was a special burger that brought more customers into their business. By this time, the prices were relatively low as they were still trying to get more customers to purchase their products; a burger cost eighteen cents while a whopper cost thirty seven cents.

In 1959, they expanded their market beyond Florida and were now making more income as there were more customers from other states and this is also a big step that helped internationalize their business that was then catching up. They also started advertising their business on television and radio stations that also made them get customers beyond the borders of Florida. By 1961, the burger king and the special one called whopper were already known in the United States of America and most people had already tasted the burgers and the number of customers had also grown. By 1967, the Pillsbury Company bought Burger King Corporation for eighteen million dollars and made to grow to become the second largest chain store that provided burgers behind the McDonald Company, which was still very strong due to the large capital base they had and the familiarity they had to their customers.

During the market wars between Coke and Pepsi in the year 9170, there was also a battle for supremacy between the McDonald Company and the Burger King Corporation which was now growing at a very fast rate. This is also the period in which the battle that saw ABC beat NBC and CBS to become the most popular television station by then. In 1978, the Burger King Corporation poached the main executive director of the McDonald Company into their company, and this saw them being able to agree on how the franchise will be made between the two companies. This forced the Burger King Company to reach out to children who they saw also as a potential source of a large market that would use to counter the McDonald company that had already dominated the adult market. Norman Brinker became the person who made what was known as the Burger Wars to be experienced in the United States during that period. He had been brought into Pillsbury during the time when they bought the company from McLamore and Edgerton, who were the initial owners of the company but sold it off to Pillsbury.

Brinker worked for a short time in the company and left to build his own restaurant. The absence of Brinker made the company to decline. Later on, the company changed the supplier of its soft drinks from Pepsi to Coca-cola and this also made more customers come for their burgers since most customers already preferred Coke to Pepsi. In 1992, the company’s main headquarter in Miami was destroyed by hurricane but was later made to be operation in the year 1997. In 1997, they also formed a partnership with Guinness to form Diageo, which also made the company to decline since they mostly concentrated on the alcoholic drinks leaving the burger. The company continued to decline until it was bought by Goldman Sachs and Bain Capital for 1.5billion dollars and an IPO was launched in 2006 which generated $425 million in revenue. Since that time the company continued to grow up to when it had a worth of $3.2 billion in 2010. This journey has made the Burger King to be the business models of today.

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History of Bacardi

On February 4th, 1862 Bacardi was founded by Don Facundo Bacardi Masso in Santiago de Cuba. During the 19th century, when rum was thought to be a refined drink and was cheaply made, Facundo was a wine merchant. He started making an attempt to tame rum.

Subsequently, it took a lot of skill methods before he was able to pinpoint the best option.

Then Facundo discovered filtering the rum through charcoal that will remove the impurities and improve the rum. Additionally, the rum was aged in barrels that allowed it to mature the drink. When the rum becomes completed, it becomes clear then is produced into white rum. In 1862, Facundo and his brother Jose started a small distillery. They were able to generate 35 barrels of fermented molasses in their copper and cast iron still daily. The Daiquiri cocktail and the original Cuba Libre is created using Bacardi rum.

During the 1890s, the Bacardi company was having a hard time. Therefore, with the eldest son, Emilio Bacardi, of Facundo being forced to leave Cuba permanently, because he fought, as the enemy of Spain, in the Cuban Independence War. Things changed for Emilio Bacardi, nine years later in 1899, he was appointed Mayor of Santiago de Cuba by Leonard Wood. However, in Santiago, Facundo M. Bacardi, continuous to run the business with Henri Schueg. In Barcelona and New York City they started an international extension of their business. Due to a prohibition, the New York plant was closed soon after it opened. Fortunately, at the time Cuba turns out to be a hotspot for US tourists.

In Santiago, Emilio started a new distillery in the 1920’s. Additionally, the third generation was getting prepared to come into the business, as the Art Deco Bacardi building had become built, in Havana. In the 1930’s Ron Bacardi began a bottling plant in Mexico City, as well as a distillery in Puerto Rico. Bacardi had more than a few court hearings, in regards to the use of their business name, on rum products that were outside of Cuba. Henri Schueg eventually became the leadership of the company and was able to use the family name on production coming from Puerto Rico.

Bacardi won another case that gave them rights to use their name on a Bacardi Cocktail as long as they are using Bacardi rum. Facundo Bacardi invited Americans to visit Cuba to immerse themselves in Bacardi rum and became well recognized.

In 1993, Bacardi bought the Martini & Rossi group that enhanced the company on the amount of brands they have as well as more distribution networks overseas causing the company to expand twice its size. Additionally, they became successful with their new blends of Bombay Sapphire gin, Dewar’s blended scotch whiskey, Grey Goose Vodka and Cazadores 100 % blue agave tequila.

Bacardi manufacturing companies are located, in 16 different countries, around the world. Additionally, they operate 29 production facilities counting manufacturing, distilling and bottling facilities. In 2009, Bacardi attained a triple crown certification and was the only major spirit company to be global certified and recognized its environmental health and safety.

Bacardi’s vision today is so much greater than it was when they first started their business. Bacardi is interested in giving back to the communities that are in their businesses location. Bacardi has been in business a long time and had just celebrated their 150th anniversary in December of 2012. From the beginning, Bacardi has been a family owned business, and currently, the 7th generations are running it today as a vibrant Spirited company. In 2012, Bacardi had welcomed Ed Shirley as their new president and chief executive officer.

The preferred Italian sparkling wine, the martini, reached its 150th anniversary and was celebrated in 2013. Also, during the same year, Bacardi purchased the St. Germain an elderflower liqueur that became a popular spirit brand in the US.

In 2014, Michael J. Dolan became chief executive officer. Bacardi reveals environmental initiative that they called Good Spirited. They are building and maintaining the future with detailed goals in sourcing, packaging, and procedures.

2015 doesn’t only mark Bacardi’s 153rd anniversary of being in the business it also marks the 20th anniversary of the Tangerine launch of flavored rum line. Bacardi bought Angel’s Share Brands Louisville Distilling Co. as well as its Angel’s Envy product. Giving the company the ideal opportunity to market in the bourbon category of the whiskey sector. Furthermore, Bacardi purchases the premium banks rum portfolio counting banks five island rum, banks seven golden age blend, and several limited editions.

In 2016, Bacardi is generating a new distribution network in North America and called it Southern Wine & Spirits of America, Inc, and Glazer’s, Inc. that has endorsed a final agreement to form Southern Glazer’s Wine and Spirits LLC. Therefore, leading to the circulation of the wine and spirits portfolio across the US and Canada.