History of Branding © 2007 inkblot Communications. All rights reserved.
Brand of the Week - History of Lavazza:
La Luigi Lavazza, S.p.A. is an Italian manufacturer of coffee products. Founded in Turin in 1895 by Luigi Lavazza and initially run from a small grocery store at Via San Tommaso 10, it has now gained a worldwide reputation for excellence in espresso coffee production and chic advertising. Lavazza S.p.A. is currently administered by the fourth generation of the Lavazza family in the business. Branded as "Italy's Favourite Coffee," the company reports that 16 out of the 20 million coffee purchasing families in Italy choose Lavazza. Noted for its variety in blended roast products, the company pioneered the art of blending in the early twentieth century. Among its many offerings today are products such as Top Class, Super Crema, Grand'Espresso, and Dek (decaffeinated), each with its own particular aroma and flavor.
Read the Full History at Lavazza.com
Recent News about Lavazza
Buy Lavazza products
January 29th, 2007 Brand of the Week
February 5th, 2007 Brand of the Week
February 12th, 2007 Brand of the Week
February 19th, 2007 Brand of the Week
February 26th, 2007 Brand of the Week
March 5th, 2007 Brand of the Week