In 1921 the Washburn Crosby Company (later named General Mills) invented the character Betty Crocker to personalize letters in response to customers. Betty Crocker’s name and signature soon became a representative for the company’s flour and other “home economics” projects, including a chain of cooking schools throughout the United States that were encouraged to test and demonstrate products and recipes. By 1936 Betty had become so popular they created a face to go along with her signature.
In 1950 the first Betty Crocker cookbook was published and quickly became a staple in American kitchens. Around the same time the logo of a red spoon with her signature appeared on boxed cake mixes. Since then Betty’s name has been used on a wide range of products, and her image has been updated 8 times, most recently in 1996.
